Communication and marketing propositions: LOGO, COLORS, FONTS

The logo

 This is our logo proposition. We wanted to keep the story of the last one, the fact that ducks come to visit the person working in nature is for us very funny. This story can become the fun fact about the company and be present on the description of the website and social medias. We didn't understand the logo before to know the story and we wanted first to make something completely different, afterward we changed our mind. This story gives to the company sympathetic and fun attributes. It matches with the value of serenity and nature. This anecdote can completely be integrated to the communication strategy, the duck can become the symbol of the company.

We have chosen to keep the actual color and shape of a duck for the logo, the "O" of "Offroad" becomes the eye of this duck. That way, the logo is more alive, personified and dynamic. We also changed the font in something more dynamic and less evasive. We wanted something professional and dynamic.

The logo can even appear in the product itself, without the words " Offroad Working" like this:

The colors

If this logo is kept for the communication, this green and yellow must appear everywhere: Website, social medias. The background color of the website should be a shade of yellow and the green could be present for the links for example. The goal would be to not use to much colors to stay in the theme: Black, White and different shades of green and yellow in order to create a corporate identity.

The fonts

We used the font Rockwell for the Logo. In order to stay coherent, it would be nice to use the same for  all the very important information: the titles, the banner, posters. Then one or two other font can be use on the communication for additional text and descriptions. These one just have to respect the global theme of professionalism, be trendy, simple and pleasant to look at.