Day 3: Brainstorming, sports and first concept generation

Day 3 

Brainstorming, sports and first concept generation

We started the day by evaluating the yesterdays user tests and interviews. After a thorough analysis and conversation with our coach we started to brainstorm (To see our analyse you can click the link below). We looked at the company from four differents points of view: concept, style, feel and user friendliness.

User Interview Analyse: Bell&Bo

You can trace back our steps and see some the result of the brainstorm in the pictures below.

After a short lunch break we started again but with a totally different activity. Next to training our designer skills we also train our sport and other skills in this Sport and Wellbeing Contest. More in detail we had the possibility to try curling, basketball or aerobics. Our team was present in all three activities!

You can again find some pictures below.

After the sports we ended our brainstorm session and started drawing some concept ideas &made a persona!

Again some pictures but now just a small sneak peek.

Tomorrow we’ll start with some more concept ideas and work the best out for the jury on friday! We also have a second company trip planned in which we hope to learn even more to improve our product!

So more about that tomorrow, we’ll keep you updated!