The product : How to promote it.
HAPPINESS, CREATIVITY, SERENITY
All the communication will be around these three values. This could also be a kind of motto for the company, to describe in a simple way the spirit of the product.
Things to highlight during the promotion:
- Benefit to work outside : Insist on the fact it is healthy, good for creativity, capacity of focus. This is the main point of the promotion. Create the need for the future user to work outside
- Benefit to work stood up : Same. Explain that the benefit of not sit is proven by scientific studies
How ? Interview of doctors or other specialist, scientific studies, partnership with magazine or social medias page which focus on healthy life and can talk about the product. Creation of a credibility.
- Benefit to work stood up : Same. Explain that the benefit of not sit is proven by scientific studies
How ? Interview of doctors or other specialist, scientific studies, partnership with magazine or social medias page which focus on healthy life and can talk about the product. Creation of a credibility.
- Promote the fact it is user-friendly, very easy to use : No effort and big benefits = Make the future costumer realize that it is all good for him, no bad aspect. People like simplicity and efficiency.
- Nature friendly : relation to happiness : Insist on the nature friendly and sustainable capacity of this product. It is on the trend to protect the environment, a lot of company can be attracted by this aspect, even if it is just for the image.
- Make an image fashion, on the trend of the product : Talk about the fancy material (beautiful, nature friendly etc..).The angle of modernity and sustainability is good to promote the product.
Example of a possible brochure
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